TMC CC Group

Found a link about this in a CA digital marketing thread earlier today. The part about HPIbet was actually interesting, specifically the notes on microcopy localization and time zone standards for Western Canada users. No loud talk about content perfection or marketing brilliance. It was just a very calm, technical look at how the regional info is presented to the local audience. The low-key tone was a relief. Felt like a real user perspective by the time I was done.